July 27, 2025
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GEORGIA Toffolo has been slammed for insulting local businesses after sharing her “controversial” wedding tips for 2025 brides.

The former Made In Chelsea star, 30, tired the knot with Brewdog founder James Watt, 42, in March and won praise from fans for the low-key celebrations – despite their huge wealth. 

James Watt and Georgia Toffolo on their wedding day.

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Georgia Toffolo and James Watt tied the knot at a ceremony in AberdeenshireCredit: Instagram/Georgia Toffolo
Bride and groom on a beach.

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The couple had a very low-key ceremonyCredit: PA
Georgia Toffolo , James Watt  and I got married today., , 1st March will forever be the best day of my life - the day I became your wife., , We eloped!, , Guests: whoever could get here with 48 hours notice!, Temperature: 6°C., Wind: 17 knots North Westerly., Location: North East Scotland , , To our family and friends who aren’t with us, we will celebrate with you soonest!

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Toff shared some of her ‘controversial’ wedding tips on social mediaCredit: Instagram

While Toff is thought to be a millionaire many times over herself thanks to reality TV and presenting work, James is said to have a net worth of more than £250million. 

But the TV beauty has now been accused of “ruffling feathers” after urging brides to ditch florists and cake makers in favour of £2 supermarket flowers and DIY sweet treats.

In an Instagram post accompanying a video of her intimate wedding ceremony, Toff said: “Controversial? Maybe. Honest? 100%. Pieces of REAL advice I’d give to a 2025 bride.”

She insisted that wedding cakes are a “complete waste of money” while flowers are “overpriced and overrated”.

Revealing her money-saving alternatives, she added: “We had the children bake ours [cake] that morning. No fancy tiers, no overpriced price tag. Just made with pure love. Best decision ever.

“I [also] grabbed daffodils straight out of the vase on our kitchen table, and you know what? They were perfect. £2 from the supermarket and not a single florist in sight.”

Her Instagram video, shared with her 1.8million followers, quickly racked up 1.5million views.

But some people were left fuming that her tips seemingly urged people to snub “hard-working and talented” local vendors.

One said: “Whilst the sentiment of your post is spot on; ‘your day, your way’, I do think you have slightly missed the mark here.

“Especially describing floristry and wedding cakes as overpriced and not necessary. Both professions are very female founder heavy & I think it’s a real shame to use your platform to describe the incredibly hard work and talent-driven work of those women as overpriced and unnecessary.

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“Your DIY wedding is beautiful because that’s what you wanted, but let’s not diminish the incredible talent, skill and hard work of the women within the wedding industry.”

A second blasted: “So instead of spending a few quid of our vast wealth to support local, female-led businesses, I am instead going to tell my almost 2 million followers that what they do is pointless and they’re charging too much for their art and skill.

“Considering what you charge for an hours appearance, tell me, who is pointless and overpriced here…?”

A third chimed in: “As an influencer and privileged person, she has tripped up on this one… this has ruffled more than industry leaders’ feathers.”

A fourth echoed: “I feel like you can say this as you have the privilege of experiencing luxury at any given time, for the absolute majority of people their wedding day is the one day in a lifetime when they may choose to spend a little extra to experience the finer things in life.”

And a fifth agreed: “You have the benefit of choice and grew up extremely privileged, for most couples their wedding day is the only time they can afford and save for that level of luxury.”

The I’m a Celebrity winner went on to claim that couples shouldn’t spend the morning apart on their wedding day, and the guest list should be small as it’s “not a networking event”.

She also hit out at child-free weddings and insisted that children “add magic, not mess” and said there’s “no need for a three-course meal”.

Toff rounded off her wedding guide by concluding: “You don’t have to change your surname Tradition is optional, your identity isn’t.”

And many social media users, despite the backlash, praised her for low-key wedding decisions.

One said: “I’ve said it once and will say it again. Please please never change. You are a breath of fresh air and so on point with outlook on life.”

“Love this Georgia Toffolo, well said. Weddings are about individuality and not about ‘rules’”, added someone else.

A third wrote: “Totally agree!! You both look so happy and content that’s what it’s all about!”

“I absolutely could not love this more”, cried a fourth.

Meanwhile, a fifth added: “Good for you Georgia! Agree with everything you said. Yours sounded just perfect.”

Guests received just 48 hours’ notice of the surprise nuptials where Toff and James’ spaniel, Monty, acted as ring bearer.

The couple, who started dating in 2023, “eloped” after a ceremony which took place in a small church in the coastal village where fewer than 600 people live.

James’s two daughters from his previous marriage to illustrator Johanna Basford were bridesmaids in Gardenstown, Aberdeenshire.



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